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Online shopping is an easy and comfortable way of shopping for a large range of products. There are innumerable advantages of online shopping. You save a lot of time which you normally need to personally go to the retail shop and buy the products which you want. Initially, the customer base for online shopping activities was the rich class with a lot of purchasing capacity. However, now, with the passage of time, more and more people are preferring to make purchases online, thus getting an enormous change in the online shop trends.

Trends in Online Shopping

Transactions using E-commerce were estimated to be more than one hundred billion dollars in the year 2006 in the United States of America. This represents approximately ten percent of the total domestic market. Thus, this is an indicator of rising trends in online shopping. Almost 33% of the online shoppers, shop by using the search engines to study the details of what they are shopping for. A characteristic feature of the online shopping trends is that people go more by the word of mouth when it comes to selecting a website or a company for online shopping. If we research on what is the most sought after thing in the online purchases, then the answer is books of different kinds. In addition to the books, day-to-day accessories and clothes, perfumes, shoes are bought in large numbers. Buying air tickets online has become a very common thing. People tend to visit a website which offers good products and has transparency in dealings again and again.

There is another survey conducted by The Nielsen Company, which suggests that around 85% has already used to make a purchase online which shows an improvement in the online shopping trends. Another claim is that around 50% of the people using Internet around the world, are active online shoppers. A survey conducted about two years ago, about number of online shoppers, suggested the number to be around 627 million which has risen to about 875 million as of now. People from countries like Korea, Germany, United Kingdom, Japan and United States of America, are very fond of online shopping. Many manufacturing companies are aggressively marketing their products considering the change in the online shopping trends using E-commerce web hosting to attract more and more customers.

Online shopping trends are showing a consistent rise due to the great response from people. In the coming years, the numbers suggesting the development of the online shopping trends are expected to rise alarmingly. So, enjoy the benefits of the new technology, that allows you to shop from home and get the shopped goods at door steps.

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